Increasing Conversion Upfunnel
I increased sign-up conversion rates by introducing a payment method perceived by users as reducing fraud risk.
UX
UI
Web Design
Responsive design
Building the Catch Mobile App
I developed the first Catch mobile app, focusing on user accessibility, convenience, and trust, while also designing the local design system.
UX
UI
Design Systems
Comparative research
Introducing Social Discovery
I enhanced the discoverability of new brands and products, positioning Catch as a shopping destination.
UX
UI
User Testing
Product Strategy
Increasing Credit Utilization
I empowered users to share credits, preventing expiration, and increasing credit conversion rates and purchase frequency.
UX
UI
Mobile Design
Prototyping